Sunday, December 13, 2020

Good Bye Whisper White!

 We'll Miss You, Whisper White!

Whisper White has been a Stampin’ Up! staple for as long as I can remember. Whisper White cardstock is one of the first things I purchased at my first workshop in 2001, and I do my best to keep it stocked in the Fungeon. As a result of the COVID-19 pandemic, though, the supplier mill that produced Whisper White cardstock products has permanently closed. Stampin' Up! wasn’t given much notice about this closure, so quick pivots had to be made. As a result of the closure, the technology unique to this particular supplier is now unavailable to Stampin' Up!, and the company can no longer offer our Whisper White cardstock and related products. This will not affect any of our other cardstocks - only Whisper White.

With Whisper White going out of production, a number of Whisper White products will soon be going away. The following items are now available while supplies last (with an order limit of 2 per item per order):

  • #100730 - Whisper White 8-1/2" x 11" Cardstock
  • #140272 - Whisper White 8-1/2" x 11" Thick Cardstock
  • #124302 - Whisper White 12" x 12" Cardstock
  • #107301 - Whisper White Medium Envelopes
  • #131527 - Whisper White Note Cards & Envelopes
  • #145829 - Whisper White 3" x 3" Envelopes
  • #149710 - Assorted Memories & More Cards & Envelopes

While you may want to grab up some Whisper White before it goes away (I did), please rest assured there's a new friend on the way.

Welcome, Basic White!

Stampin' Up! was as startled by the news that Whisper White was going away (this decision was out of their hands) as we are, but they jumped right into action to find the best replacement paper possible. They found it!

After many hours to source and test alternative cardstock options from several suppliers to find the perfect fit, Stampin' Up! has found a new replacement - Basic White! The quality of the new Basic White was thoroughly tested by Stampin' Up!'s quality assurance and product teams. We are told it also tested very well with demonstrators and concept artists who played with the new paper and gave it a huge thumbs up. The company believes in the quality of the new Basic White cardstock, and I'm certain it will soon become our new crafting staple!

Here's an informative video from Stampin' Up! to show us how Basic White compares with Whisper White:

The new Basic White products will become available to purchase as soon as Stampin' Up! can have them in stock. This means that some Whisper White and Basic White products may be available at the same time. Additionally, due to the nature of sourcing, some Basic White products may not be available before the Whisper White products sell out. Please know that the company is working on getting these products available to you as fast as possible.

Since this change is outside of the company's control, Stampin' Up! hasn’t been able to tackle all necessary alterations at once. You may still see the name Whisper White on some of the non-cardstock product labels, catalog, and marketing material for a while. They will be working on a rolling change to address this.

Buying Basic White

We'll soon see Whisper White products go away and Basic White products make their way into our online store and catalogs. When Basic White is available (it's not there yet), here are the products numbers you'll want to have on-hand:

  • #159276 - Basic White 8-1/2" x 11" Cardstock
  • #159229 - Basic White 8-1/2" x 11" Thick Cardstock
  • #159231 - Basic White 12" x 12" Cardstock
  • #159236 - Basic White Medium Envelopes
  • #159232 - Basic White Note Cards & Envelopes
  • #159233 - Basic White 3" x 3" Envelopes
  • #159234 - Assorted Memories & More Cards & Envelopes

The news isn't really that bad once you have all the fact, but the headline can be startling. I'm so glad the company got ahead of this change to communicate how it impacts us (or doesn't make much of a difference).


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